This is a slice of pizza made of pure gold. There is hardly any other asset in the world like gold. The precious metal is very rare, has been used for millennia and offers high liquidity, transfer of value and inflation protection as just some of its investment qualities. Gold is a very attractive asset for many investors around the world. During an economic crisis, gold is a preferred choice for investors because the risk of loss is very low. This makes the demand for gold high, and hence the price rise. There are 2 types of gold investment: Jewelery gold (investment in the form of jewelery) - this is the worse choice because new jewelery costs almost double the market price of the gold in it. Investment gold is 24 carat and is tax and duty free. It is sold in the form of bars and coins.